Mary Negrotto Media
A & P/Sav-A-Center "I Love This Store" Weekly Radio Campaign
New Orleans and MS Gulf Markets

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Concept: Provided by Sav-A-Center
Donut Copy Writing: Provided by Sav-A-Center
Weekly Announcer and Bit Part Copy Writing: Mary Negrotto Media
Creative Direction: Mary Negrotto
Producer: Mary Negrotto
Production Notes: Weekly spots were previously being produced by local radio stations. Mary Negrotto Media produced unique spots with new music and announcer, bringing consistency at all stations in both markets. 15 second versions with the same production elements were also produced.

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