Mary Negrotto Media
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A & P "Best Yet" Signage


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 Concept, Creative Direction and Copy Writing: Mary Negrotto Media
Notes: A&P was introducing a new store brand into its Sav-A-Center banner stores. The goal was to make sure customers were aware of the new brand and its strengths while keeping continuity of the previous store brand. The signage included a large stanchion sign to introduce the new brand and a small shelf sign to introduce and promote the new brand directly on the product shelves. Mary Negrotto Media also wrote radio spots to air in the store.

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